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Revolutionizing India’s Local Language Visuals: The Rise of

Pioneering Indic Language Image Generation with Enhanced Creativity

MUMBAI, India (AI Reporter/News): In the rapidly evolving world of artificial intelligence, a new contender has emerged, blending the rich tapestry of India’s linguistic diversity with cutting-edge AI technology. Fractal, a Indian AI unicorn, has developed, India’s first text-to-image diffusion model. This innovation is not merely a step forward in technology; it is a leap towards embracing and fostering the creative expression of the subcontinent’s myriad languages.

Kalaido is the first Indic language image model. It can not only generate images but also enhance user prompts automatically. It also suggests improved descriptions, cause 2X reduction in time spent on iteration and maximize creative output.

Introduction to A Milestone in AI Innovation stands out in the crowded field of AI diffusion models, joining the ranks of industry giants like OpenAI’s Dall-E, Stability AI’s Stable Diffusion, Midjourney, and Runway. However, what sets Kalaido apart is its unique ability to understand and generate images from text prompts in English and 17 Indian languages, including Hindi, Kannada, Tamil, Telugu, and Sanskrit.

This capability marks a significant advancement in making AI accessible and useful to a broader segment of the global population, particularly in India, where language diversity is immense.

Srikanth Velamakanni, CEO and co-founder of Fractal,

Enhanced Efficiency and Creativity

Developed on an “efficient training” approach and trained on a public dataset of 70 million images, Kalaido has demonstrated a remarkable 40% increase in efficiency over its global competitors in creating detailed images.

According to Srikanth Velamakanni, CEO and co-founder of Fractal, this efficiency doesn’t just translate to faster image generation but also to a richer, more detailed creative output. Kalaido’s ability to automatically enhance user prompts, thereby reducing iteration times and increasing productivity, represents a significant leap in how AI can be harnessed for creative endeavors.

In 2022, the AI analytics startup Fractal, based in Mumbai and supported by TPG Capital, achieved a valuation of $2 billion following a $360 million investment from the latter.

Transforming Industries with’s implications for various industries are profound. From advertising and graphic design to social media marketing and education technology, Kalaido offers a versatile tool that can significantly reduce costs, save time, and enhance creative outputs.

For example, it has already shown its potential by reducing the cost of generating marketing images for a global soup brand by 79%, a task that would traditionally cost around Euro 5000.

In the educational domain, Kalaido has enabled the creation of extensive course content with minimal actual shooting, demonstrating its potential to revolutionize content creation across sectors.

Commitment to Ethical Use and Safeguards

Despite its vast potential, Fractal is acutely aware of the ethical considerations surrounding AI-generated content. In response, incorporates safeguards such as watermarking and the refusal to process potentially harmful text prompts. These measures underscore Fractal’s commitment to responsible AI use, aligning with global standards for preventing misuse, especially in sensitive areas like deepfake creation.


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