January 14, 2026 — Leads & Copy — Vonage, a part of Ericsson (NASDAQ: ERIC), has launched Vonage Conversations for Agentforce Marketing, formerly Marketing Cloud. The new solution embeds messaging channels like SMS, WhatsApp, and Rich Communication Services (RCS) directly into the Salesforce platform, using Vonage Communications APIs.
The Vonage software solution enables Agentforce Marketing users to manage two-way customer conversations from a single interface, with personalized and intelligent communications that leverage customer data within Salesforce.
Enterprises can send timely messages and automate interactions with live agents and agentic AI. The agentic AI transforms the customer experience through hyper-personalization at scale, autonomous two-way conversations, and omnichannel customer journeys.
Pamela Clark-Dickson, principal analyst, business messaging, Mobile Ecosystem Forum, said the value of programmable communications is realized when they’re embedded into platforms businesses use every day. She added that by leveraging APIs to embed AI-powered omnichannel conversations into Agentforce Marketing, Vonage enables enterprises to engage customers with rich, two-way messaging, integrated into current workflows.
Vonage’s AI-powered communications APIs automate routine tasks, analyzing customer data in real-time to deliver insights and ensuring consistent messaging across channels. Agentforce Marketing users can deliver customer experiences with a single composer that boosts engagement, click-throughs, and conversions, while adhering to regulatory compliance requirements across channels.
Enterprises across industries, including retail, finance, and healthcare, use Vonage APIs. They use RCS, a growing messaging channel that makes messages more visual and interactive – global RCS traffic is projected to surpass 200 billion messages by 2029, giving companies a tool to create customer experiences.
WhatsApp is a cornerstone of business communication, with 57 percent of consumers relying on it to engage with businesses, surpassing SMS usage in EMEA with a 59 percent adoption rate compared to SMS’s 46 percent. WhatsApp remains a platform for customer engagement.
Christophe Van de Weyer, President and Head of Business Unit API for Vonage, said that in today’s market, businesses must create connections across every customer touchpoint. Vonage’s portfolio of communications solutions is built to meet the demands of the largest brands, delivering performance and reliability. With messaging channels like RCS, WhatsApp, and SMS into Agentforce Marketing, Vonage is bringing these capabilities to enterprises. He added that the integration of Vonage’s APIs with Salesforce Marketing Cloud means marketers can now create personalized, branded conversations that strengthen loyalty, drive engagement and deliver customer experiences at scale.
This launch is part of the Vonage AI Hub, a portfolio of AI-capable, low-code/no-code programmable components that add speed to enterprises’ digital transformation and enable personalized conversations across customer touchpoints. It expands on the existing Vonage Conversations for Salesforce service to unify customer engagement across Agentforce Marketing, Sales, and Service with cross-cloud integration, while also complementing the capabilities of Vonage Contact Center to deliver customer experiences.
Vonage Conversations for Agentforce Marketing is now available on Salesforce AppExchange.
For more information about Vonage, visit www.vonage.com.
Contact:
www.vonage.com
Source: Vonage
