Toronto, ON — December 15, 2025 — Leads & Copy — X and Maple Leaf Sports & Entertainment (MLSE) have partnered to deliver exclusive video content from the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Toronto Argonauts directly to X. This partnership will allow fans to engage with teams and offer brands an opportunity to reach Canadian sports fans.
Jeremy Reisler, Head of Advertising Sales, Canada, X, said the collaboration establishes X as the platform for MLSE teams’ content, allowing fans to connect. Shannon Hosford, Chief Marketing Officer, MLSE, said the partnership will give fans a unique opportunity to get to know the players and build community.
The exclusive X Originals series featuring the Toronto Maple Leafs will be announced in early 2026.
Contact: Shannon Hosford, Chief Marketing Officer, MLSE
X is the engine of culture where news breaks first, fandom ignites, and real-time conversation thrives among the world’s most powerful and influential voices. As part of the xAI family, X is building the “everything app”—integrating Grok AI, video, payments, star-studded original series, global sports partnerships, and more—to connect people and innovate their daily lives.
Source: Maple Leaf Sports & Entertainment Ltd.
