2026-02-24, 6:08:03 a.m.
VANCOUVER, BC — February 24, 2026 — Leads & Copy — Thinkific Labs Inc. (TSX: THNC) has launched Thinker, an AI teaching assistant designed to improve learner success, lessen support workload, and help education businesses increase revenue without increasing staff.
Thinker is part of Thinkific’s wider strategy to incorporate AI into the learning experience, assisting clients in creating courses and providing more engaging, supportive learning environments. Thinker learns directly from proprietary content, such as courses and other assets, to deliver smart, contextual recommendations and quick answers within the learning experience. It is available at any time of day or night.
As clients contribute more content, Thinker’s knowledge base grows, allowing it to draw from a broader range of course materials when answering learner questions. It functions as an on-brand assistant embedded into every course, with a fully customizable tone and seamless integration into the Thinkific platform.
According to Greg Smith, CEO of Thinkific, education businesses frequently struggle to maintain high-quality learner support while growing. Thinker addresses this by offering AI-assisted support that can answer learner questions 24 hours a day, seven days a week, using proprietary content, media, courses, and other assets to provide contextual answers without the need for additional personnel.
Thinkific created Thinker with high privacy and security standards. Customers retain complete ownership of their content, and Thinkific does not use customer content or data to train large language models. Content is only used to power the intended experience within the platform, and Thinker incorporates safeguards to promote accurate and responsible responses.
Thinker is intended to support higher completion rates and satisfaction by providing easier navigation, faster answers, and personalized experiences. It also scales support efficiently by offloading repetitive questions from educators, allowing them to focus on high-value interactions, and maintaining brand consistency by providing a fully customizable tone to ensure every interaction is consistent with a business’s unique voice.
Early customers are already using Thinker to improve learner engagement at scale. Learn Tourism, a global education platform for tourism professionals, provides over 145 courses on Thinkific and uses Thinker to assist thousands of learners worldwide in its certification and professional development programs.
Stephen Ekstrom, CEO and Co-founder of Learn Tourism, stated that AI tools have helped them grow, scale, and better serve their community. He added that Thinker helps them amplify the learner experience by supporting self-discovery, responding with a more personal tone, and engaging people in ways that reflect how they learn. According to Ekstrom, the result is learning that is more effective, relatable, and memorable on a scale they could not achieve manually.
Thinker is now included with Thinkific Plus plans and uses a credit-based model, with monthly credits included and flexible options to support higher usage. Thinker will be available beginning February 24, 2026.
Thinkific (TSX:THNC) is a learning commerce platform that enables academies, experts, and businesses to create and sell online learning experiences, build communities, and grow revenue from a single platform. More than 35,000 customers, including GoDaddy, Nasdaq, and ActiveCampaign, have generated billions in revenue using Thinkific, impacting more than 200 million people worldwide.
Source: Thinkific Labs Inc.
