New York, NY — October 2, 2025 — Leads & Copy — Series, the fast-growing social networking platform, has appointed Uri, a humanoid robot, as its Chief Marketing Officer (CMO). The robot’s first campaign at Harvard University generated 1 million views on social media in just 24 hours.
Uri kicked off the Series’ College tour by attracting crowds to the Series Composite of Harvard students at Harvard Square. The 8 feet by 12 feet banner prompted students and tourists to take photos. Uri then handed out matcha and paraded the stadium stands during the Harvard versus Brown game.
Series CEO Nathaneo Johnson stated that most CMOs cost $100,000 to $300,000 a year, while Uri costs a fraction of that and gains more attention than most celebrities.
Powered by AI, lifelike movement, and natural speech, Uri will interact directly with Series users and the online audience. The Unitree G1 stands at 1.2 meters, features 43 degrees of freedom, environmental sensing via 3D LiDAR and depth cameras, and uses reinforcement learning for adaptive engagement.
The team at Series is committed to leveraging AI and robotics to expand career opportunities. Since the platform’s launch, over 700,000 messages have been sent on the platform with a 95% acceptance rate on all match suggestions.
By making robotics a core part of its growth playbook, Series is raising the stakes on how technology and human connection will intersect. Nathaneo Johnson added that Uri’s capabilities reflect the culture of constant innovation that will define today’s startups.
Media images can be found here.
Contact: Sean Hargrow at sean.hargrow@yale.edu
Source: Series
