December 19, 2025 — Leads & Copy — Safe Pro Group Inc. (Nasdaq: SPAI) has appointed Michael Wratten as the new Vice President of Marketing and Sales for its ballistic protective products unit, Safe-Pro USA (SPUSA).
The appointment is part of a broad business development and expansion initiative responding to increased domestic demand for advanced body armor and the need for explosive ordnance disposal (EOD) protective gear for international humanitarian demining missions.
Wratten brings over 20 years of experience in strategic leadership, product innovation, and operational excellence in the defense and protective equipment industry. He has founded multiple entities focused on protective solutions, driven product strategy and design, negotiated key contracts, and fostered long-term partnerships across military, law enforcement, and commercial markets.
Wratten’s experience includes founding Shellback Tactical, a protective products company serving law enforcement, which was acquired by US Patriot. He also served as vice president at US Patriot, VP of strategy, business, and product development at Chase Tactical, and VP at US Armor. He has also advised and served as a consultant for strategy and product design at Spartan Armor and at PREVAIL. He also served as an officer with the Los Angeles and West Covina police departments for 20 years.
At Safe-Pro USA, Wratten will lead strategic growth initiatives, oversee brand and market expansion, and apply growth strategies across tactical, ballistic, and EOD product lines.
Dan Erdberg, Chairman and CEO of Safe Pro Group, stated that Wratten’s industry leadership, experience, and entrepreneurial spirit make him an ideal fit for Safe Pro as the company continues its mission to develop innovative ballistic protection solutions.
Safe-Pro USA is implementing multiple long-term growth initiatives in response to increased customer activity and recent orders for ballistic plates and protective gear:
SPUSA has submitted five ultra-light and ultra-thin body armor and vest products for testing and certification in response to the latest National Institute of Justice (NIJ) 0101.07 ballistic protection standard. NIJ 0101.07 certification will differentiate the company in the market and enable it to access federal and state contracts.
SPUSA is in the final phase of its business and manufacturing process improvement program, which includes obtaining Six Sigma certification and ISO 9001 quality management certification, ahead of anticipated increased production demands. These efforts will enable Safe-Pro USA to meet common requirements in federal and state contracting while improving production efficiency and quality.
Building on SPUSA’s over 30 years of experience, the company will implement a series of marketing and sales activities in 2026, including online and offline brand-building programs, to increase awareness and visibility for its products with potential law enforcement and government customers. SPUSA will participate in the 2026 Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®) in January and launch a new e-commerce, direct-to-consumer sales channel for select products, and conduct industry-wide product marketing and advertising programs during 2026.
Wratten stated he is grateful for the opportunity to join Safe-Pro USA, noting the company’s history and expertise in developing advanced armor composites.
Safe-Pro USA is a HUBZone-certified small business specializing in the manufacture of bullet and blast-resistant protection equipment. It offers a range of personal protection equipment, including Explosive Ordnance Disposal Systems, demining aprons and bomb blankets, body armor, and ballistic plates.
Many of its products are available for purchase by Federal, State and Local government customers and agencies under a Multiple Award Schedule (MAS) contract by the U.S. General Services Administration (GSA).
For more information about Safe Pro Group, its subsidiaries, and technologies, please visit https://safeprogroup.com and connect with us on LinkedIn, Facebook, and X.
Contact: For more information, please visit the company website.
Source: Safe Pro Group
