London, Budapest, Hungary — November 23, 2025 — Leads & Copy — Personar, an AI sports technology firm, has partnered with StarLadder as the official technology partner for the Budapest Counter-Strike 2 Major 2025, marking Personar’s entry into esports.
The collaboration will integrate Personar’s advanced real-time communications and interactive fan features into the live broadcast of the tournament, giving a global audience access to team communications, a key element of Counter-Strike 2.
The tournament will be titled Presented by PERSONAR, with the company’s branding featured in the arena, live streams, and digital broadcasts. The event is expected to draw thousands of attendees and reach millions of viewers.
Personar’s TrackSwift platform will power broadcast innovations, including live in-match voice communication transcriptions, voice communication replays, and fan engagement features providing real-time information to support favorite teams and players.
According to Adrian Jones, CEO of Personar, the Budapest Major is a significant event in competitive gaming, and TrackSwift technology will enhance the fan experience by providing insight into the strategic brilliance of the world’s best teams. Jones added that esports is global, fast-paced, and is redefining audience experiences.
Tina Balan, COO of StarLadder, stated that the partnership with Personar will bring fans closer to the teams than ever before. Balan added that TrackSwift brings a new level of clarity and insight to live Counter-Strike 2.
The StarLadder Budapest Major 2025 will take place from November 24 to December 14 in Budapest, Hungary, with a prize pool of USD 1,250,000. Thirty-two of the world’s best Counter-Strike 2 teams will compete.
Personar enables rapid, data-driven decision-making for sports organizations. TrackSwift and its expanding product portfolio aim to transform sports with actionable AI-driven insights to help teams and officials achieve peak performance.
StarLadder, founded in 2001, organizes top-tier international esports tournaments, including the CS2 Major and StarSeries, and is recognized for innovation in event management, studio and broadcast production, and global live streaming. StarLadder previously hosted the CS:GO 2019 Major in Berlin.
