January 8, 2026 — Leads & Copy — Perfect Corp. (NYSE: PERF), a provider of AI and AR beauty and fashion technology, has partnered with PHOENIX Pharma Italia to introduce a digital innovation in the pharmacy sector.
The collaboration allows customers visiting the Italian BENU parapharmacy of Citylife in Milano, which is part of the PHOENIX Pharma Italia Group, to access an AI-powered skin analysis and personalized product recommendation experience. This provides an engaging and interactive way for customers to understand their skin and find suitable products.
PHOENIX Pharma Italia plans to expand the solution to additional pharmacies and will continue to integrate digital services into its retail ecosystem, with future developments including CRM integration and further enhancements designed to support the evolving expectations of customers.
Pharmacies are becoming a destination for skincare purchases, as consumers seek guidance and solutions for their individual concerns. By integrating Perfect Corp.’s technology, BENU parapharmacy of Citylife is enhancing this journey with a digital touchpoint that makes product discovery intuitive and accessible.
Customers can access the experience in BENU parapharmacy through smart, illuminated mirrors provided by Inovshop. With a facial scan, Perfect Corp.’s Skincare Pro solution analyzes facial features and identifies eight skin concerns, including spots, wrinkles, acne, redness, eye bags, dark circles, radiance, and firmness, as well as the skin type. The results are delivered on an iPad interface and paired with personalized suggestions drawn from more than 200 skincare products from major brands integrated into the recommendation system.
BENU can provide customers with product recommendations in seconds, creating a personalized in-store journey.
According to Alice Chang, Founder and CEO of Perfect Corp., partnering with PHOENIX Pharma Italia allows them to expand their retail innovation into an environment where skincare advice plays a role in the customer decision process. She added that their AI-powered tools help consumers explore their skincare needs and support pharmacies in offering personalized product guidance.
Vincenzo Masci, Group Commercial & Marketing Director at PHOENIX Pharma Italia, said they are pleased to collaborate with Perfect Corp. as they continue to enrich the customer experience in their BENU stores. Masci added that digital solutions like this help simplify the shopping process and offer customers new ways to engage with their skincare assortment.
PHOENIX Pharma Italia is the leading player for integrated health services in Italy, between retail and wholesale. The group operates 25 drug distribution centers throughout Italy, for 28,000 daily deliveries; over 3,000 employees; €3 billion and €198 million in revenue; and serves 5.6 million customers monthly in pharmacies. The Retail division operates over 1,000 pharmacies with BENU Farmacia and Valore Salute.
Perfect Corp. is a global leader in AI and AR technology redefining creativity across beauty, fashion, skincare, and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally. Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences and AI-powered skin and hair analysis.
With brands including YouCam and Skincare Pro, Perfect Corp. has a network of over 800 global brand partners.
Source: Perfect Corp.
