NEW YORK, NY AND MEXICO CITY, MEXICO — February 8, 2026 — Leads & Copy — oakpool.ai has launched its AI Sentiment Analysis engine and Client Visibility and Sentiment Dashboard, providing brands with tools to assess and improve their visibility across AI search systems and large language models.
The new capabilities from the AI search visibility platform and services company offer a practical measurement and execution layer for AI search optimization, also known as generative engine optimization programs.
According to the company, as AI answer engines become more prominent in product research and brand discovery, companies require visibility into how AI systems portray them in response to relevant queries.
The AI Sentiment Analysis engine assesses how leading language models characterize brands across branded prompts. It analyzes tone, confidence, and narrative framing, converting model outputs into structured sentiment signals for teams to benchmark and track. This allows brands to measure AI sentiment, detect narrative risk, compare positioning against competitors, and connect optimization work to perception change across AI-generated answers.
oakpool.ai’s Client Visibility and Sentiment Dashboard offers a unified view of performance across AI search and answer platforms. The dashboard tracks visibility across prompt sets, sentiment trends, model level response patterns, and competitive positioning.
The dashboard also includes real-time workflow tracking, displaying optimization and engineering work performed by the oakpool.ai service delivery team. Clients can see active workstreams across content, entity signals, technical markup, and citation development related to AI discoverability, offering operational transparency, according to oakpool.ai.
James Hamilton, co-founder of oakpool and oakpool.ai, emphasized the importance of human-in-the-loop AI, noting that while agentic AI and automated optimization will advance, brands still need judgment, editorial rigor, and technical execution. The company’s model combines AI analysis, workflow automation, and human expertise.
The platform is supported by oakpool.ai’s engineering and search optimization teams, who maintain prompt libraries, entity maps, structured data, and response analysis across major AI platforms.
The AI Sentiment Analysis engine and Client Dashboard are available to oakpool.ai clients.
oakpool.ai provides visibility, intelligence, and guidance for brand visibility in the AI search era. The platform offers a free baseline read on brand presence across generative search engines, and the company’s software and services help brands become and remain relevant to generative engines.
oakpool, founded by James Hamilton and Alex Ford, is a digital marketing and technology firm focused on sustainable growth across consumer, outdoor, technology, hospitality, cultural, and private equity sectors.
Source: oakpool.ai
