October 7, 2025 — Leads & Copy — Northbeam has launched its new Clicks + Deterministic Views attribution model, offering marketers a comprehensive understanding of how campaigns drive purchases. Developed in partnership with Meta, TikTok, Snapchat, Pinterest, Axon, and MNTN, this solution unifies in-app clicks and ad views across platforms, linking them directly to first-party transaction data.
Northbeam has also announced a strategic growth investment led by HighPost Capital and Silversmith Capital Partners. Unlike traditional models relying on statistical guesswork, Northbeam’s model uses verified first-party data for accurate attribution. By crediting view-through revenue alongside clicks, it addresses a significant blind spot in digital marketing, providing a clear view of the influence chain from view to click to purchase. This model also highlights the impact of awareness and prospecting campaigns.
Key benefits include capturing verified views and clicks, quantifying the influence of awareness campaigns, deterministic accuracy, smarter budget allocation, cross-platform clarity, privacy-preserving measurement, and reduced wasted spend. Stas Goldobin, VP of Product at Northbeam, stated that the model sets a new standard for attribution accuracy and transparency.
Early testing with direct-to-consumer brands showed improvements over traditional click-only attribution, including a 283% lift in attributed transactions for a luggage brand, a 175% lift in attributed revenue for a CPG company, and over 550% lift in attributed transactions for a cosmetic company. The funding from HighPost Capital and Silversmith Capital Partners will expand Northbeam’s platform integrations and drive product innovation.
Austin Harrison, CEO of Northbeam, said that the company is positioned to expand faster and help more businesses grow with confidence. The new Clicks + Deterministic Views attribution model is now available for all Northbeam customers.
Contact: Stas Goldobin, VP of Product at Northbeam.
Source: Northbeam
