November 25, 2025 — Leads & Copy — Matador AI, a leader in artificial intelligence and automation solutions for the automotive industry, has been designated an Official Preferred Partner of Nissan USA in the new AI Lead Nurturing category.
Since 2020, Matador AI has been working with Nissan dealers, helping hundreds of retailers modernize lead follow-up, increase showroom appointments, and convert more shoppers into lifelong customers.
Nick Cossette, co-founder and CEO of Matador AI, stated that the company is proud to be recognized by Nissan USA as an official Preferred Partner in the AI Lead Nurturing category. He added that AI is becoming the engine of modern retailing, and that when every customer gets an instant, intelligent response, dealers unlock higher engagement, more appointments, and a smoother buying journey for both customers and staff.
Matador AI received the approval only four months after completing its application. Consideration for the designation included multiple rounds of product evaluations, performance reviews and capability assessments. The Nissan team evaluates how each platform handles lead nurturing, AI-driven messaging, compliance, reporting, and integration readiness.
Matador AI is ranked as the number one conversational AI platform in the automotive industry. It is designed to fully automate sales and service conversations for dealerships. The platform’s AI sales and service agents help dealers follow up with customers, schedule and confirm appointments, and keep customers engaged throughout the ownership lifecycle. Dealership-branded chat AI and voice AI are also powered by Matador, answering questions, qualifying shoppers, and capturing more opportunities 24/7, whether customers connect online, by text, on a website, or by phone.
Kevin Esmezyan, Chief Product Officer at Matador AI, said that Matador AI helps dealers capture more opportunities and move shoppers from first contact to appointment and sale. He added that the platform is built for the realities of automotive retail, and that clients see a 25% increase in overall pipeline conversion after rolling out Matador.
Instead of forcing stores into generic workflows, Matador builds custom, dealership-specific models that mirror each rooftop’s own processes. A library of revenue-driving automations addresses real dealer challenges across the business, from sales follow-up and vehicle exchange campaigns to service retention and customer lifecycle outreach. Matador integrates with automotive CRMs and DMSs, such as Elead, VinSolutions, DealerSocket, Reynolds, CDK, and Dealertrack.
Founded in 2019, Matador AI employs more than 100 people and serves over 1,000 dealerships across North America.
All of Nissan’s dealerships across the United States are now encouraged to consider working with Matador AI. Dealers can enroll through the Nissan Dealer Digital Program portal.
For more information, visit matador.ai.
Contact:
Matador AI
Source: Matador AI
