SPARC AI Appoints Matt McCrann as CEO of U.S. Subsidiary
Vancouver, Canada — March 2, 2026 — Leads & Copy —
SPARC AI Inc. has appointed Matt McCrann as Chief Executive Officer of its U.S. subsidiary, the company announced today. McCrann will spearhead SPARC AI’s expansion into the North American market, focusing on establishing the company’s operational footprint and strengthening relationships with U.S. defense, federal, and allied government clients.
The appointment of McCrann is part of SPARC AI’s strategy to grow within the defense market as the need for resilient navigation and targeting capabilities increases, according to the company.
McCrann’s responsibilities include building the U.S. team and infrastructure, conducting field evaluations and pilot programs, aligning with procurement processes, and forming partnerships with defense entities to promote the adoption of the Overwatch platform across air, land, and maritime sectors.
Prior to joining SPARC AI, McCrann served as CEO of DroneShield’s U.S. subsidiary, where he oversaw the establishment and expansion of U.S. operations during a period of revenue growth and scaling across federal customers.
SPARC AI’s Overwatch platform facilitates positioning and targeting in environments where GPS is unreliable. The company said that the demand for software-driven position assurance infrastructure is rising across U.S. and allied defense programs.
In connection with his appointment, the Company has granted McCrann stock options pursuant to its stock option plan as follows:
i. 500,000 options: 125,000 options vest quarterly for first 12-month service;
ii. 1,000,000 options vests when $1M in cash collected and $2M+ in qualified pipeline or other mutual agreement, for first 18-month service;
iii. If there is a change of control all options would vest immediately; and
iv. All options expire March 2, 2029, and have an exercise price of C$1.50 per share.
SPARC AI is also issuing performance-based options to members of its Australian management team engaged in domestic defence business development, recognising the critical role they play in building SPARC AI’s position within the Australian defence market. The Company has granted Greg Daly and Adam Worsley each 150,000 options with an exercise price of C$1.50 and expire on March 2, 2029.
Greg Daly is a strategic Defence/National Security leader with 30+ years’ experience, including commanding Australia’s SAS and leading multi-disciplinary teams with U.S. SOCOM and NATO.
Adam Worsley boasts a distinguished 20-year military career, during which he integrated offensive support capabilities and advanced technologies throughout deployments in East Timor and Afghanistan. He has also served as an instructor in both Australia and the United States, imparting technical and operational expertise.
Anoosh Manzoori, Chief Executive Officer of SPARC AI, said McCrann’s appointment advances SPARC AI’s strategy to expand its U.S. presence, strengthen customer proximity, and accelerate commercial outcomes. McCrann said that SPARC’s software-driven approach enables accurate geolocation using sensors already embedded within platforms, making resilient positioning scalable across fleets and integrated systems.
SPARC AI’s Overwatch platform enables positioning and targeting in GPS-contested and denied environments.
Source: SPARC AI Inc.
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