San Francisco, November 5, 2025 — Leads & Copy — MoEngage, an insights-led customer engagement platform, announced that existing investor Goldman Sachs Alternatives and new investor A91 Partners have invested $100 million as the company continues its rapid global expansion. North America now contributes the largest share of its revenue.
The funding will accelerate innovation across MoEngage’s Customer Engagement Platform, with a focus on expanding Merlin AI. MoEngage will also expand its go-to-market and customer success teams in North America and EMEA to support continued growth.
MoEngage is trusted by over 1,350 global consumer brands including SoundCloud, McAfee, Flipkart, Kayak, Domino’s, Deutsche Telekom, and Travelodge. Consumer brands across 75 countries use MoEngage to power digital experiences for over 2 billion people every month.
Hope Barrett, Sr. Director of Martech at SoundCloud, said, “Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base.”
Rajat Sood, a Managing Director at Goldman Sachs Alternatives, said, “Our investment in MoEngage reflects Goldman Sachs’ commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally.
Kaushik Anand, Partner at A91 Partners, added, “We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships.”
Source: MoEngage
