MIAMI, FL — October 14, 2025 — Leads & Copy — Mod Op, a digital marketing agency known for driving client growth, has acquired Ascend Marketing, a tech-enabled marketing services company specializing in customer and prospect experiences through data and marketing technology. The acquisition enhances Mod Op’s B2B marketing framework, providing a full spectrum of solutions including strategy, creative marketing automation, and CRM integration. Ascend Marketing’s Laura Stevenson will become Executive Vice President at Mod Op, while Rich Herbst, founder of Ascend Marketing, will serve as EVP, Client Solutions at Mod Op. Ascend’s client roster includes Verizon, Nokia and RingCentral.
Eric J. Bertrand, CEO at Mod Op, stated that the acquisition meets the increasing demand for marketing that connects strategy, creative execution, and automation. Laura Stevenson noted that joining Mod Op will allow them to scale their impact and deliver more value to clients. Rich Herbst added that Mod Op shares Ascend’s vision of connecting strategy with execution and using data to drive better outcomes.
The Ascend acquisition is part of Mod Op’s growth strategy, following previous acquisitions and strategic leadership hires. Mod Op is based in Miami, with offices across North America and Panama, delivering solutions for brands like Nestlé, Duracell, and ExxonMobil.
Contact: Anna Roolf, anna.roolf@modop.com
Source: Mod Op
