BASEL, CH / ACCESS Newswire / November 27, 2025 — Leads & Copy — Magnolia, a global Digital Experience Platform (DXP) provider, has appointed software entrepreneur Luc Haldimann as Chairman of its Board of Directors.
Magnolia said Haldimann’s appointment is a strategic move to ramp up efforts to integrate Artificial Intelligence (AI) into its platform, ensuring customers can deliver personalized and efficient digital experiences.
Magnolia Co-CEO Alain Kugelmann said the company is thrilled to welcome Haldimann as Chairman, adding that Haldimann embodies Swiss quality and reliability, and is known for integrity, precision, and a pragmatic, long-term approach to scaling tech companies. Kugelmann added that Haldimann’s leadership will be vital as the company implements AI to enhance content creation, customer personalization, and operational efficiency across its platform globally.
Haldimann was the Co-founder and former CTO/Chairman of Obtree Technologies, a Swiss CMS company that built solutions for large websites and was acquired by IXOS Software in 2003. He is also the founder of Unblu, a Swiss provider of compliant conversational solutions for the financial services sector. Haldimann will continue his executive career as Unblu’s Chief Strategy Officer (CSO).
Haldimann said he has been watching Magnolia’s evolution in the DXP space for many years and is impressed by its API-first foundation and global reach. Haldimann added that the digital experience market is at a pivotal inflection point with AI, and Magnolia’s technology is positioned to lead this transformation. He said he looks forward to working with the board and management team to execute a strategy that continues to deliver precision, quality, and groundbreaking innovation to customers worldwide.
Magnolia said Haldimann’s vision reinforces its commitment to delivering top-tier innovation and expanding market leadership worldwide.
Magnolia is a composable experience platform that unites technologies into a central workspace. It empowers enterprise teams to manage every brand, product, channel, and experience from a single interface. Global companies across finance, manufacturing, and healthcare choose Magnolia as their composable DXP.
Contact Information:
Sorina Mone
Head of Marketing
contact@magnolia-cms.com
+41 61 228 90 00
Source: Magnolia International Ltd.
