VANCOUVER, BRITISH COLUMBIA — January 19, 2026 — Leads & Copy — Kidoz Inc. (TSXV:KDOZ)(OTCQB:KDOZF) announced that increasing regulatory restrictions on children’s access to social media are driving a structural shift in how advertisers reach young audiences, with mobile games becoming a scalable and compliant channel.
France’s plan to ban children under 15 from social media starting September 2026 exemplifies this trend. As social platform access narrows, advertisers are reallocating youth-focused budgets to environments compliant with child privacy laws and public company governance standards.
Kidoz CEO Jason Williams stated that advertisers are moving to brand-positive, compliant, and high-performance environments. Mobile gaming is becoming a popular digital channel for reaching youth audiences due to its combination of brand safety, engagement, and scalable reach.
Digital marketing now presents reputational risks for youth-focused brands. Social media platforms increasingly fail due to data profiling, algorithmic manipulation, and questionable content promotion.
Kidoz uses contextual advertising in mobile games, offering an alternative that aligns with brand safety requirements, including:
- No reliance on personal data or behavioral profiling
- Clear compliance with COPPA, GDPR-K, and emerging EU standards
- Brand-safe content environments
- Transparent and auditable media
Kidoz operates within a privacy-by-design framework, allowing brands to engage youth audiences in mobile games without collecting personal data or tracking users across apps.
According to Common Sense Media, children are spending more digital time in games. As social media access is restricted, this concentration will increase, leading brands to adjust their strategies.
Kidoz believes this shift represents a long-term realignment. As governments raise expectations and enforcement becomes stricter, advertising models that do not rely on personal data will define how brands engage young audiences.
Kidoz Inc. is a global AdTech platform delivering safe mobile gamer engagement at scale. Originally built to protect kids, the platform enables advertisers to reach audiences of all ages across the mobile gaming ecosystem, using privacy-first contextual targeting.
Its technology stack combines proprietary SDK integrations, the Kidoz Privacy Shield, and the Kite IQ contextual AI engine to deliver compliant, high-impact campaigns aligned with COPPA, GDPR-K, Apple ATT, and global standards. Google-certified and Apple-approved, Kidoz reaches over a billion users worldwide.
Trusted by leading brands, Kidoz enables advertisers to reach high-value gaming audiences through a unified suite of managed, programmatic, SSP, DSP, and Ad Exchange solutions.
For more information contact:
Henry Bromley
CFO
ir@kidoz.net
(888) 374-2163
Source: Kidoz Inc.
