October 7, 2025 — Leads & Copy — illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF) has unveiled a new brand identity and rallying tagline, “See More. Achieve More,” with a high-impact takeover of Advertising Week New York.
The brand reveal included massive mobile digital billboards throughout Times Square, Hudson Yards, SoHo, Midtown, and the Javits Center, signaling a new era driven by its unified journey advertising platform and AI-powered solutions. This launch is part of a global omnichannel campaign spanning CTV, Digital Out-of-Home (DOOH), programmatic display, and Meta platforms.
According to Bridget Westerholz, illumin’s Senior Vice President of Marketing, illumin is built to challenge conventions and empower marketers with AI-driven solutions.
Recent platform enhancements include faster campaign launches, streamlined workflows, and a first-of-its-kind forecasting tool.
Simon Cairns, CEO of illumin, stated that the brand transformation is more than cosmetic—it’s a statement of intent to challenge the category and set a new standard for programmatic advertising.
Lyndsie Wise, Senior Director, Product Marketing, illumin Holdings Inc., 704-232-1350, lyndsie.wise@illumin.com
David Hanover, Investor Relations – U.S., KCSA Strategic Communications, 212-896-1220, dhanover@kcsa.com
Source: illumin Holdings Inc.
