SAN FRANCISCO, CA — November 6, 2025 — Leads & Copy — Highwire, a strategic marketing communications agency, has launched the Highwire AI Index, a tool providing brands with insights into their visibility across generative AI platforms like ChatGPT, Gemini, and Claude.
As Large Language Models (LLMs) impact search and decision-making, the AI Index allows marketing and communications leaders to benchmark their visibility and manage their brand’s reputation in AI-driven environments.
Highwire’s AI Index provides marketing and communications leaders with clarity and direction to stay ahead in a landscape where trust, visibility, and perception are algorithmically shaped.
According to James Holland, Head of Strategy at Highwire, the agency built its own solution after auditing other tools and finding them lacking in transparency, methodology, or current assumptions.
The AI Index, piloted with clients in cybersecurity, healthcare, and B2B technology, provides visibility and transparency to unlock insights affecting AI performance.
The AI Index generates a single score, continuously updated based on thousands of AI queries. It compares a brand’s presence and message pull-through against competitors, identifying the sources AI tools rely on most.
Key benefits include:
- Benchmarking brand visibility across ChatGPT, Gemini and Claude
- Competitive and topical comparison based on a standardized methodology and consistent prompts
- Exportable reports and trend data
- Integration with existing Highwire client dashboards
Unlike SEO tools, the AI Index is designed for marketing and communications professionals and focuses on reputation, relevance, and narrative influence.
The AI Index is available now for all Highwire clients.
According to Danny Maiello, Managing Director, Corporate Reputation at Highwire, influencing a brand’s visibility in AI is a comms and marketing opportunity. Brands need new tools to lead in a landscape where the old rules no longer apply.
Whitney Wells, SVP, Public Relations, can be contacted at whitney.wells@teamhighwire.com.
Source: Highwire
