Las Vegas, Nevada — January 15, 2026 — Leads & Copy — High Roller Technologies, Inc. (NYSE: ROLR) has signed a non-binding Letter of Intent (LOI) with Lines.com, a sports media platform owned by Spike Up Media, to form a strategic marketing partnership.
The partnership is intended to boost customer acquisition and brand awareness for High Roller’s planned entry into U.S. prediction markets, following High Roller’s recent announcement of its partnership with Crypto.com | Derivatives North America.
Lines.com will serve as a key distribution and media partner, utilizing its audience, automation infrastructure, and conversion performance to support High Roller’s prediction markets rollout. Lines.com covers six major professional and collegiate sports leagues across more than 100,000 indexed pages. It also has a sports social media network of 2.11 million followers, which generated nearly 70 million views in the past 30 days.
Seth Young, CEO of High Roller Technologies, said the partnership aligns with the company’s vision for building a leading prediction markets platform in the U.S.
Eric Ames, CEO at Spike Up Media, noted that prediction markets are a natural extension of the sports media ecosystem.
Lines.com has a leading position in AI-driven discovery channels, with nearly 800 AI citations across platforms including Google AI Overview, ChatGPT, Perplexity, and Gemini.
This visibility is expected to support High Roller’s brand presence as consumers use AI-powered tools to discover market-based products.
The Lines.com partnership complements High Roller’s broader strategy to combine regulated market infrastructure, premium consumer experiences, and scalable digital distribution as it expands beyond iGaming into prediction markets.
Spike Up Media A.B. is a shareholder of High Roller Technologies. Michael Cribari and Brandon Eachus, directors on High Roller’s board and two of its largest shareholders, own interests in Spike Up Media.
High Roller Technologies, Inc. is known for its online casino brands, High Roller and Fruta. The company delivers a real-money online casino platform and features over 6,000 premium games. The company is listed under the ticker ROLR on the NYSE.
Lines.com is a sports betting media and technology platform delivering automated, data-driven content across major professional and collegiate sports.
ir@highroller.com
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Source: High Roller Technologies, Inc.
