January 20, 2026 — Leads & Copy — Hasbro, Inc. (NASDAQ: HAS) has appointed Doug Bowser, retired President and Chief Operating Officer of Nintendo of America Inc., and Carla Vernón, Chief Executive Officer of The Honest Company, Inc., to its Board of Directors.
Rich Stoddart, Chair of Hasbro’s Board of Directors, expressed his delight in welcoming Bowser and Vernón to the board, citing their extensive leadership experience across consumer brands and franchise management. He believes their expertise and guidance will be invaluable as Hasbro continues to execute its long-term innovation and growth strategy.
Bowser served in various leadership roles for Nintendo of America Inc. (NOA) for over a decade, including as President and Chief Operating Officer from April 2019 until his recent retirement. During his tenure, Bowser led the company during a period of historic growth, fueled by the strong performance of the Nintendo Switch. He also oversaw the launch of the Nintendo Switch 2 in the Americas. During his tenure, with Nintendo, the company also expanded its licensed merchandise business, highlighted by the opening of the Nintendo SAN FRANCISCO flagship store, and further broadened its video game footprint in Latin America, including re-entering the Brazilian market. He also served as an Executive Officer of Nintendo Co., Ltd. (NCL), Kyoto Japan, collaborating closely with NCL and Nintendo of Europe executives to align on worldwide initiatives. Prior to Nintendo, Bowser spent eight years at Electronic Arts, most recently as Vice President of Global Business Planning, and 23 years at Procter & Gamble in various sales leadership roles.
Vernón has served as Chief Executive Officer of The Honest Company since January 2023. During her tenure as CEO, Carla has led a strategic and financial transformation that has strengthened operational discipline, improved profitability and positioned Honest for long-term, sustainable growth. Prior to joining Honest, Carla was Vice President of Consumables Categories at Amazon (NASDAQ: AMZN) where she had P&L, Supply Chain and Technology responsibility for Everyday Essentials categories across Amazon.com. Before joining Amazon, Carla was a Corporate Office and Operating Unit President at General Mills (NYSE: GIS) where she was recognized for her business transformation, brand building and growth of iconic brands including Cheerios, Annie’s, Nature Valley, and Larabar.
Hasbro CEO Chris Cocks stated that Bowser and Vernón bring deep expertise in building iconic brands, creating meaningful consumer experiences, and driving innovation and transformation across their respective industries. He believes their leadership will be invaluable as Hasbro continues to execute its Playing To Win strategy and deliver extraordinary play experiences to fans around the world.
Hasbro is a leading games, IP and toy company with over 164 years of expertise, delivering play experiences and reaching over 500 million kids, families and fans around the world.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship.
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Source: Hasbro
