October 8, 2025 — Leads & Copy —Haleon plc (LSE/NYSE:HLN) and Salesforce (NYSE:CRM) announced a collaboration where Haleon will leverage Salesforce to improve engagement with pharmacies and healthcare professionals globally.
Haleon has selected Salesforce Life Sciences Cloud for Customer Engagement, Data Cloud, and Agentforce to support its 4,500-strong sales force. The AI-powered solution aims to provide more productive customer interactions and strengthen relationships with pharmacists and healthcare professionals, benefiting millions of consumers with better access to everyday healthcare products.
Salesforce will allow Haleon’s sales representatives to reduce time spent on administrative tasks and access data-driven insights on consumer demographics and shopping trends. Haleon will also serve as a design partner for Salesforce Life Sciences Cloud for Customer Engagement, influencing the development of Salesforce’s life sciences solutions.
Claire Dickson, Chief Digital and Technology Officer at Haleon, expressed excitement about the partnership, emphasizing the delivery of data-driven insights to customers and advising Salesforce on platform development.
Frank Defesche, General Manager of Life Sciences at Salesforce, stated that Haleon’s adoption of Life Sciences Cloud and Agentforce will reimagine how the consumer health industry interacts with pharmacies and HCPs through real-time insights and AI.
For more information, visit www.haleon.com and www.salesforce.com.
Source: Haleon
