Montreal, November 5, 2025 — Leads & Copy — Revaly, formerly FlexPay, has rebranded and introduced Payment Performance Management, launching a platform to maximize payment approval rates across the entire transaction lifecycle.
The rebrand reflects an expanded focus beyond post-decline recovery to include pre-authorization optimization and real-time payment intelligence, addressing significant revenue loss from legitimate transactions.
Darryl Hicks, Founder and CEO of Revaly, noted the company spent nine years perfecting recovery, seeing preventable declines repeatedly. He says Payment Performance Management is about engineering success, not just recovering after failure.
Since 2016, FlexPay has helped subscription and eCommerce companies such as LegalZoom and Young Living recover declined recurring payments, using machine learning-based retry optimization.
The new Revaly platform expands that foundation, leveraging proprietary machine learning models, exclusive payment ecosystem intelligence, and behavioral science principles.
Improved approval rates can lead to revenue growth and reduced churn, with even a small increase potentially recovering millions in annual recurring revenue.
According to industry research, merchants lose an estimated $300+ billion annually due to false declines, and rising customer acquisition costs have made payment failures increasingly expensive.
Revaly’s platform is available through multiple integration options, supporting businesses across North America, Europe, and Asia-Pacific markets. Existing FlexPay customers will transition to the Revaly brand over the coming months.
Revaly helps businesses maximize approvals, reduce involuntary churn, and protect revenue. Learn more at revaly.co .
Contact:
Darryl Hicks, Founder and CEO of Revaly
