NEW YORK, NY — November 5, 2025 — Leads & Copy — Firmly has launched its new “Buy Now” platform, a unified technology stack that standardizes fragmented commerce protocols and enables any merchant to make their products shoppable anywhere without engineering effort. The platform serves as the connective tissue between merchants and digital platforms in the era of agentic commerce.
The Buy Now platform bridges evolving protocols and secures every transaction end-to-end. Key components include a Centralized Model Context Protocol (MCP) Server, Consolidated Protocol Management, a Cryptographic Audit Trail, an Agent Reputation Manager, a Merchant Control Center, and a Product Catalog.
Kumar Senthil, Co-Founder and CEO of firmly, said the platform abstracts complexity, providing a foundation for safe, scalable agentic commerce.
Scott Hendrickson is Chief Revenue Officer at Firmly.
Contact: firmly@digennaro-usa.com
Source: firmly
