Faraday Future (NASDAQ:FFAI) Advances U.S. Dealer Strategy After FF Partner Summit

Las Vegas, NV — February 13, 2026 — Leads & Copy — Faraday Future Intelligent Electric Inc. (NASDAQ: FFAI) has announced progress following its recent FF Partner (Par) Summit, which took place in Las Vegas on February 5, 2026.

The FF Par summit introduced the company’s FF Par model, which is positioned as a next-generation Co-Creation User Ecosystem. The model is designed as a hybrid sales and user-operation platform, rather than a traditional dealership framework.

The summit occurred in conjunction with the unveiling of the company’s new robotics strategy, which ran in parallel with the annual National Automobile Dealers Association (NADA) Show in Las Vegas, NV. In addition to the three humanoid and bionic robotic entries revealed at the show, the company also unveiled the “Three-in-One” FF EAI Robotics Ecosystem Strategy, Technology and Product, which includes three core components: EAI Device, EAI Brain & Open-Source Open Platform, and EAI Decentralized Data Factory.

Company leadership including Chris Chen, Global Head of User Ecosystem and Co-CEO of FF AI-Robotics, Iris Deng, Senior Director of Sales and Network Management, and Scott Wang, Senior Director of B2B Sales, attended the event. Representatives from the aftersales, product delivery, and automotive finance teams also attended. Deng and Wang introduced the FF Par model to approximately 75 guests in attendance.

The presentation at the summit received positive feedback, and follow-up discussions are in progress. Key themes from dealer discussions included:

Strong resonance with the partnership-oriented mindset, particularly around shared growth and aligned incentives. Positive feedback on the flexibility of the model, especially its ability to support both automotive and AI robotics products under one ecosystem. Recognition of FF Par as a model that balances innovation with operational discipline, addressing dealer concerns around CAPEX, inventory risk, and margin compression.

Several U.S. dealerships, including luxury dealerships with operational track records, customer service, and strategic maturity, expressed interest in the company.

According to Max Ma, CEO of Faraday X, the FF Par Summit was a success and represents a milestone in the company’s U.S. dealer channel strategy. Ma said that securing early indications of interest from dealer partners and establishing a hybrid ecosystem model has laid a foundation for a scalable rollout and deeper collaboration in 2026 and beyond.

The company’s FF Par model is structured to combine centralized digital commerce with localized partner-operated experience centers. Key structural features include a hybrid, asset-light structure that combines online transactions with localized partner-operated experience centers; zero wholesale / low inventory risk; unified national pricing via centralized digital checkout; and a revenue model built on vehicle sales, user operations, and intelligent device ecosystem operations.

Following the summit, the company is moving into a structured execution phase and will continue aligning with signed and prospective partners on scope, territory planning, and phased rollout strategy. Pilot programs will advance in priority U.S. markets including California, Nevada, New York, New Jersey, Washington, Texas, Florida, Illinois, North Carolina, and Massachusetts. Pilot timelines will be coordinated with milestones for the FX Super One and EAI Robotics launches.

FF will maintain engagement with potential partners regarding program structure and incentive mechanics, while preparing the next iteration of FF Par agreements and a tiered partner framework to support scalable expansion.

Faraday Future is dedicated to reshaping the future of mobility through vehicle electrification, intelligent technologies, and AI innovation. The FF 91 began deliveries in 2023. FF’s second brand, FX, targets the high-volume mainstream vehicle market. The Super One is positioned as a first-class EAI-MPV, with deliveries planned to begin in 2026. FF recently announced its entry into the Embodied AI Robotics business with sales beginning this year.

Source: Faraday Future

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