November 5, 2025 — Leads & Copy —
EmpowerLocal, a nationwide network of independent, community news, sports, and lifestyle media, has expanded its partnership with Search.com, Public Good’s GenAI platform. The collaboration will bring a GenAI-powered search widget to over 1,000 community publishers, enhancing reader engagement.
The partnership aims to address the financial challenges faced by local news outlets by connecting smaller publishers with premium brands. The Search.com widget will provide readers with an interactive, AI-driven chat experience and offer advertisers a direct connection with consumers actively researching products and services.
EmpowerLocal CEO Steven Burnham expressed excitement about extending the partnership, emphasizing its potential to drive reader engagement and new revenue streams for local publishers. Public Good President Melissa Anderson highlighted the shared belief in the importance of trusted local news and information.
Melissa Kennedy
Bob Gold & Associates
Search@bobgoldpr.com
C. 610-635-8427 (text)
O. 310-320-2010 x1006
Source: EmpowerLocal
