November 4, 2025 — Leads & Copy —
DoubleVerify (DV) (NYSE: DV) has launched DV AI Verification™, a new offering designed to help advertisers manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies.
DV analyzes nearly 2 billion interactions with both declared and undeclared AI agents each month.
DV AI Verification™ will offer an initial series of capabilities when it becomes generally available later this year, with more becoming available in 2026.
DV’s Agent ID Measurement, an industry-first product that enables advertisers to identify and measure ad engagement with AI-powered chatbots to help maximize advertising ROI, will provide key analytics covering both general and sophisticated invalid traffic types, including declared AI bots, evasive SIVT scrapers, and automated and agentic AI browsing. It enhances transparency across ad–agent interactions and lays the groundwork for future advancements that will strengthen advertising effectiveness within conversational and chatbot environments by enabling advertisers to proactively manage LLM-type messaging.
DV’s AI SlopStopper™ for Open Web, expanding on the Gen AI Website Avoidance and Detection tool launched in December 2024, is now integrated into the DV AI Verification™ offering and helps advertisers avoid low-quality, AI-generated content and measure media quality across programmatic environments.
AI SlopStopper pre-bid avoidance is available through DV’s Authentic Brand SuitabilityⓇ across more than 30 major buying platforms, including Amazon, Microsoft Invest, The Trade Desk, and Yahoo, while post-bid measurement data and insights are accessible through DV Pinnacle®, the company’s unified service and analytics platform.
Launching in early 2026, DV’s AI SlopStopper™ for Social extends DV’s AI slop identification technology to leading social media platforms — helping advertisers identify and avoid low-quality, AI-generated content that can dilute brand equity and waste ad spend.
DV AI Verification is a key component of DV’s Media AdVantage Platform, which combines AI-powered media verification, ad optimization and campaign outcomes measurement to maximize media performance and return on ad spend. As part of media verification, DV AI Verification helps advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content.
Learn more at www.doubleverify.com.
Source: DoubleVerify
