Chicago, Illinois — October 6, 2025 — Leads & Copy — Circana, LLC has launched its next generation of Marketing Foresight® solution, an optimization and simulation tool enhanced with artificial intelligence and machine learning for global Marketing Mix Modeling projects. The solution features a more intuitive and visually engaging user interface, designed to deliver insights faster.
Available globally, the new Marketing Foresight solution provides clients with always-on access to unify long-term strategies with short-term tactical planning in a cohesive environment. It brings actionability to Circana’s granular store-level models and comprehensive coverage of consumer purchasing response to marketing.
A key enhancement is the introduction of marketer-centric recommendations to power advanced simulations and optimization. Circana’s Marketing Foresight solution uses natural language processing to translate complex data into clear, human-centered guidance, enabling clients to model various scenarios and refine their marketing plans.
Harvey Goldhersz, executive vice president of Product at Circana, stated that the goal was to create a solution that is powerful, intuitive, and accessible. Yeimy Garcia Smith, senior vice president of Global Measurement at Circana, added that this launch elevates its value proposition, moving from static, analyst-dependent tools to a dynamic, intuitive interface with AI-driven insights.
Circana’s predictive analytics and technology empower clients to measure their market share, understand consumer behavior, and accelerate growth.
Contact: Shelley Hughes, +1 312-731-1782, Shelley.Hughes@Circana.com
Source: Circana
