LEHI, UTAH — October 2, 2025 — Leads & Copy — Chief has launched its Opportunity Engine and acquired Plena, aiming to revolutionize how sales teams conduct outbound campaigns. Instead of a typical announcement, the company emphasizes its focus on enabling sales teams to generate effective pipeline through outbound strategies.
The traditional outbound approach is becoming obsolete, with Sales Development Representatives (SDRs) dedicating a significant 70% of their time to tasks unrelated to direct sales, such as research and manual personalization. This inefficiency leads to inconsistent pipeline and missed sales targets.
Chief addresses this issue by providing tools to identify and research ideal buyers via the Opportunity Engine, alongside integrating the expertise of Plena. Bret Larsen, Founder & CEO of Chief, highlights that the Opportunity Engine is designed to resolve issues such as low top-of-funnel volume and high costs for non-converting opportunities.
To demonstrate its value, Chief offers an enriched list of 10 ideal buyers and a sample profile to sales leaders who follow Chief on LinkedIn and send a direct message with the profile of one of their target accounts.
Chief’s Opportunity Engine focuses on researching ideal buyers to help sales teams connect with the right individuals at the optimal time, and in the most effective manner.
Contact Information:
Ben Hale
Marketing Manager
bh@getchief.com
8014405306
Source: Chief
