NEW YORK, October 8, 2025 — Leads & Copy — Blockgraph has launched Instant Audiences, a privacy-centric data collaboration platform that combines agentic AI with deterministic household identity to create campaign-ready audiences in seconds.
Instant Audiences allows advertisers to use AI to instantly reach local households based on verified household identity. Marketers can securely serve ads based on household data such as proximity to stores, underperforming locations, or neighborhood demographics like income and political orientation.
The new platform expands the value of media seller inventory by unlocking new local demand and simplifying audience creation across premium video and digital channels. Unlike closed platforms’ proprietary geo tools, Instant Audiences provides an open, privacy-focused solution that can be activated across the TV and streaming ecosystem.
Instant Audiences eliminates data prep, match keys, and onboarding delays. Marketers can describe the audience they want in plain language and receive a verified audience ready to activate across addressable TV and digital channels.
Key benefits include deterministic geo + neighborhood intelligence; speed to market; frictionless simplicity; privacy & security by design; and broad accessibility.
The offering is available to select beta partners now.
“Instant Audiences is one of the most innovative applications of AI in advertising to date,” said Jason Manningham, CEO of Blockgraph. Dawn Williamson, Chief Revenue Officer, Media Solutions, Comcast Advertising, said the offering represents a major step forward by bringing the power and ease of AI and the certainty of deterministic identity to localized targeting.
Dan Callahan, Senior Vice President and Chief Revenue Officer at Spectrum Reach, added that the new platform will make it easier and more effective for local businesses to advertise on TV and streaming platforms.
Alexandra Levy
650-996-5758
alex@siliconalley-media.com
Source: Blockgraph
