August 25, 2025 — Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW) announced a restructuring of its engineering team to cut costs and prepare for its AI native holding company structure after the business combination closes.
Auddia’s head of engineering and lead AI model developer, Pablo Calderon, will join the AI team at the holding company level. Peter Shoebridge, Auddia CTO, will depart at the end of August.
The company expects the restructuring to reduce engineering costs by $750,000 annually. Auddia’s business model is shifting from consumer subscriptions to a B2B SaaS model focused on giving artists and labels a new way to leverage AM/FM radio streams to connect with listeners.
The internal AI team will focus on training and productizing the AI Placement Engine, while the outsourced engineering team will lead development of the Discovr Radio Portal. The company believes this will be a more capital efficient and faster product development process.
Contact:
Kirin Smith, President
PCG Advisory, Inc.
ksmith@pcgadvisory.com
Source: Auddia Inc.
