London and New York — November 27, 2025 — Leads & Copy — Amplience, the Cognitive CMS Platform, has announced a new solution integrating Amazon Q Business, expanding its strategic alliance with AWS to bolster the next generation content supply chain.
The integration of Amazon Q Business with Amplience’s content management platform, powered by AWS, is designed to equip retailers with enhanced AI-driven content creation capabilities. The partnership aims to empower global brands and retailers by providing agility, scalability, high-performance delivery, resilience, and security, facilitated by AWS infrastructure.
According to the company, the MACH-based architecture supports modular and incremental adoption, reducing implementation risk. The solution is available on the AWS Marketplace, offering simplified procurement, flexible billing, and AWS credits, designed to accelerate implementation.
Amplience customers can now connect their Amplience Workforce directly to a range of data sources, including Google Drive, Jira, SharePoint, Box, Salesforce, Asana, and Confluence. This integration simplifies the process of referencing external documents, briefs, and structured data within Workforce Flows, while maintaining enterprise-grade security and permissions.
Key benefits of the integration include context-rich AI inputs for faster content creation, smarter workflows for referencing product data, campaign briefs, and PLP insights, as well as faster execution by incorporating real-time business context into every stage of content production.
John Williams, Co-CEO & CTO at Amplience, stated that the Amazon Q Business integration is another step in delivering enterprise-grade AI that drives measurable results for retailers worldwide.
Amplience is identified as the Cognitive CMS Platform designed for optimizing the content supply chain. It’s solutions are designed to help merchants operate at the speed of ideas. More than 500 global brands use Amplience to power their commerce experiences, including Under Armour, Ulta Beauty, Tapestry, Columbia, Converse, John Lewis, Boots, Armani, ASDA and Primark.
Source: Amplience
