AmeriLife Launches LeadStar for Medicare Annual Enrollment Period

CLEARWATER, FLORIDA — October 7, 2025 — Leads & Copy — AmeriLife has launched LeadStar, a lead generation tool powered by EnrollHere, to assist licensed agents during the Medicare Annual Enrollment Period (AEP). The technology aims to streamline lead generation and improve efficiency for AmeriLife’s agents and affiliates.

William DeCourcy, Chief Lead Generation Officer for AmeriLife, said LeadStar will provide agents with high-quality, compliant leads. The tool integrates data analytics and compliance features to ensure leads are exclusive and compliant with CMS regulations, leading to a 64% reduction in lead costs.

AmeriLife’s affiliate companies are also benefiting from LeadStar, which provides discounted, high-quality leads, enabling agents to expand their reach. Scotty Elliott, Chief Distribution Officer, Health at AmeriLife, said the company plans to continue enhancing the tool.

LeadStar has helped top agents achieve lower than $100 Cost Per Acquisition (CPA) and agents now have access to thousands of high-quality, compliant leads at discounted rates. Thousands of agents are using LeadStar to supercharge their sales efforts.

Jeff Maldonado, Media Contact, media@amerilife.com

Alex Hyer, Corporate Development, corporatedevelopment@amerilife.com

Source: AmeriLife

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