Las Vegas, Nev. and Armonk, N.Y. — November 5, 2025 — Leads & Copy —
Agassi Sports Entertainment (ASE) Corp. and IBM have announced a multi-year collaboration to transform the global racquet sports landscape through next-generation artificial intelligence and digital innovation.
The partnership aims to deliver a comprehensive digital platform that redefines how players, fans, and brands engage with racquet sports; Andre Agassi will play an active role in shaping the platform, which is expected to launch in the first half of 2026.
Leveraging IBM’s watsonx.ai and computer vision technology, ASE and IBM will create tools that analyze athletic movement using everyday video footage; the platform will feature “Agassi Intelligence” to deliver professional-grade coaching to players’ mobile devices, offering integrated commercial features, premium content, entertainment, and community-based experiences for all levels.
The platform and solutions will be hosted on IBM Cloud, with IBM Consulting leading development, scalability, and continuous innovation.
Mohamad Ali, Senior Vice President and Head of IBM Consulting.
Ronald Boreta, Chief Executive Officer of Agassi Sports Entertainment.
Source: Agassi Sports Entertainment Corp.
