Berlin, Sept. 16, 2025 — Leads & Copy — Market Logic Software has launched DeepSights Persona Agents, an AI-powered solution transforming static customer profiles into dynamic, conversational personas. This innovation enables real-time, natural language interactions, allowing marketing, insights, and product teams to explore ideas at scale.
DeepSights Persona Agents offer a departure from traditional persona reports, providing synthetic representations of customer groups built from segmentation data and behavioral insights. These agents are guided by detailed prompts, reflecting the mindset, behaviors, and preferences of specific segments. Users can engage with these personas to ask questions, test creative content, and ideate products or campaigns without the delays of traditional research.
Conversations can occur with individual Persona Agents or in virtual focus groups, offering unique business data modeling. The platform can incorporate summaries of existing research reports or, for companies lacking segment analysis, generate personas from transcripts of interviews with customers.
Olaf Lenzmann, Chief Innovation and Product Officer at Market Logic Software, emphasizes that DeepSights Persona Agents represent a leap forward in developing customer-centric products and services, complementing qualitative research with rapid feedback cycles.
DeepSights Persona Agents are available now, with Market Logic experts providing implementation services, including setup, testing, and rollout support, in under two weeks.
Daniela Zuin, CMO, Market Logic Software. Daniela.zuin@marketlogicsoftware.com, tel: +447799113040
Source: Market Logic Software
