September 11, 2025 — Leads & Copy — FastSensor, a leader in AI-powered visitor engagement analytics, has announced the continuation of its collaboration with the Specialty Equipment Market Association (SEMA) to bring measurement capabilities to show exhibitors for the second year. Exhibitors at the SEMA Show 2025 can leverage FastSensor analytics to track visitor engagement, optimize booth design, and measure ROI.
In addition to providing exhibitors with booth-level analytics, SEMA will also leverage FastSensor technology to measure engagement within its own show features and high-traffic areas. By capturing and analyzing attendee flow across special zones, SEMA aims to optimize its floor plan, elevate attendee experiences, and deliver even greater value to sponsors and participants.
Tom Gattuso, SEMA VP of Events, said that SEMA’s priority is to give exhibitors every advantage in reaching their audience and that FastSensor’s analytics deliver the clarity exhibitors need to turn traffic and engagement into long-term business growth.
Throughout 2025, including during June’s SEMA Exhibitor Summit, FastSensor has been showcasing how its platform can help exhibitors track and analyze booth traffic, identify high- and low-performing areas, and optimize future activations with actionable, privacy-safe data.
Kalon Welch, EVP of Business Development at FastSensor, said that they are proud to be supporting both exhibitors and SEMA in making data-driven decisions that lead to better results and that by expanding the scope of measurement this year, they’re helping the entire show ecosystem perform at a higher level.
The SEMA Show 2025 will be held November 4-7 at the Las Vegas Convention Center. Exhibitors interested in adding FastSensor analytics to their booth can learn more at hs.fastsensor.com/en/sema2025. For more information about the SEMA Show, please visit www.semashow.com.
Kalon Welch
EVP of Business Development
kalonw@fastsensor.com
310-663-9321
Source: FastSensor
