SAN FRANCISCO, November 6, 2025 — Leads & Copy — Hotwire Global, the global communications and marketing consultancy that includes Hotwire and ROI·DNA, has appointed Grant Toups as Global Chief Executive Officer. He will assume the role in January 2026.
Toups brings two decades of experience in public relations, marketing, and executive leadership to the award-winning communications and marketing consultancy.
Toups’ experience at translating technology and intelligence for marketing and communications complements Hotwire Global’s 25-year track record of protecting reputations and growing revenues for the world’s most high-profile technology companies. The company also touts innovation expertise in AI, from its generative engine optimization suite to predictive data intelligence used to improve measurement and campaign optimization.
Toups said AI is forcing every client to transform, innovate, and communicate a compelling tech-powered value proposition. He added that this transition demands that every company learn how to navigate this complex and dynamic tech reality and that Hotwire and ROI·DNA are positioned to be the partner of choice for this new era.
Ian Ball, CEO of The Enero Group, said that Toups brings the perfect blend of strategic vision, deep sector expertise, and operational leadership to accelerate Hotwire and ROI·DNA’s growth.
Toups’ appointment follows ROI·DNA securing its largest-ever client win with Qualtrics, and the recent appointment of Charlotte Harvey as Managing Director of Hotwire UK.
Hotwire continues to grow demand for its proprietary AI-driven tools, including Hotwire Spark and Hotwire Ignite. These tools help brands understand and influence how they appear across AI ecosystems and deliver performance insights that inform strategic decision-making.
Before joining Hotwire, Toups served as Global Chief Digital & Intelligence Officer at Burson, where he led a network of social and digital media, paid and performance media, and data/intelligence professionals across more than 40 countries. He conceptualized technologies that expand monitoring capabilities, reimagined crisis preparedness, and modernized measurement and predictive capabilities while delivering award-winning work for clients.
Prior to Burson, Toups was Hill & Knowlton’s first Global Chief Technology Officer, where he built global centers of excellence across seven cities and introduced data-driven tools for risk prediction, reputation measurement and performance insight, while shaping WPP’s PR-segment AI strategy.
Kimberly Otzman
Hotwire Global
(408) 916-7338
Kimberly.Otzman@hotwireglobal.com
Source: Hotwire Global
