October 8, 2025 — Leads & Copy — Optable, a leader in data collaboration and identity infrastructure for the advertising ecosystem, has launched Agentic Collaboration, a new approach enabling autonomous, AI-driven agents to execute and optimize adtech workflows directly within the Optable platform.
Agentic Collaboration represents a fundamental evolution from manual, human-mediated workflows to intelligent agents that can provide insights, plan, negotiate, and activate campaigns autonomously while allowing companies to preserve the necessary control.
Vlad Stesin, CEO and Co-founder of Optable, stated that Agentic Collaboration introduces a new paradigm where trusted agents powered by LLMs and governed by policies can work on behalf of publishers, advertisers, and data partners to unlock scale, speed, and intelligence. Bosko Milekic, CPO and Co-founder of Optable, added that breakthroughs in LLMs, new tooling, and emerging protocols enable sophisticated, interconnected agents, democratizing access to identity and audiences and making advertising more efficient and effective.
Optable is also contributing to the development of new Agentic Advertising standards and partnering with leaders across the ecosystem including Newton Research, Rill Data, and Unity to demonstrate the breadth of use cases for agent-driven collaboration.
Key capabilities of Agentic Collaboration include Open and Interoperable Infrastructure, Autonomous Agent Collaboration, and Seamless Audience Activation.
Optable’s mission is to empower the advertising ecosystem by offering publishers and brands a smarter, AI-native way to collaborate without compromising on security or control.
Learn more at: optable.co
Source: Optable
