MIAMI, Oct. 8, 2025 — Leads & Copy — Defiance Analytics has launched Odyssey, the first AI-driven advisor attribution platform designed exclusively for ETF issuers. The platform aims to connect every advisor touchpoint to measurable intent scores and capital flows.
The new platform redefines ETF distribution by leveraging AI and privacy-safe attribution, empowering ETF issuers to identify high-intent financial advisors with precision.
Jacob Ingram, CEO & Founder of Defiance Analytics, stated that Odyssey is the future of ETF distribution intelligence, providing transparency and measurable results for asset managers.
Odyssey features include unified advisor profiles, CRD-level video intelligence, an AI-enhanced intent scoring engine, geographic activation heatmaps, and multi-channel attribution.
Pilot programs have demonstrated a 37% reduction in time spent compiling advisor lists and a 32% increase in conversion rates.
ETF CEOs and distribution leaders can sign up for a personalized Odyssey demo at odyssey.defianceanalytics.com.
Mike Bairstow
Head of Customer Success, Defiance Analytics
Email: demo@defianceanalytics.com
Source: Defiance Analytics
