Atlanta, GA — October 8, 2025 — Leads & Copy — Canto has launched Canto XI, the 11th generation of Canto’s platform. The company says this reinvention transforms Digital Asset Management (DAM) into an intelligent content hub designed for the AI era.
Canto XI consolidates content-lifecycle workflows while adding new products to address challenges brands face in managing digital assets. The solution is designed to be a source for creative and product content, enabling campaign launches with coordination between creative assets and product data.
Canto XI introduces four products—Brand Studio, Approval Hub, AI Library Assistant, and Media Publisher—alongside a redesigned UI and embedded AI capabilities. Canto says that these unify brand and product content into one platform where AI powers the content lifecycle.
According to Canto CEO Wain Kellum, content creation has increased exponentially and brands face pressure to move faster and maintain consistency across every touchpoint. He adds that Canto XI delivers a transformational platform where AI accelerates every decision teams make.
The Canto AI engine is integrated throughout the platform, powering workflows from creation to analysis. The company says that AI Visual Search now includes visual similarity detection, while AI Library Assistant introduces smart organization and categorization capabilities.
Canto CPO Alan Beiagi says Canto XI gives teams one platform where AI connects content to business outcomes. He adds that Canto has built intelligence directly into the foundation of the Canto platform, so every action benefits from AI without teams having to think about it.
Canto XI treats all brand and product content as interconnected assets rather than isolated files. The platform’s integration capabilities connect with existing marketing technology stacks while the AI engine learns from usage patterns to improve recommendations over time.
Canto XI addresses operational challenges holding teams back, based on The State of Digital Content in 2025 research. According to the research, content professionals waste over three hours a week searching for digital assets while managing four or more disconnected tools. Canto XI makes assets discoverable and ensures brand consistency across all touchpoints.
Kyle Peterson, kyle@clementpeterson.com
Source: Canto
