October 7, 2025 — Leads & Copy — Northbeam has launched its new Clicks + Deterministic Views attribution model, providing marketers with a complete view of how campaigns drive purchases. The solution was developed in partnership with Meta, TikTok, Snapchat, Pinterest, Axon, MNTN, and Vibe, unifying in-app clicks and ad views across platforms and tying them directly to first-party transaction data.
Northbeam also announced a strategic growth investment led by HighPost Capital and Silversmith Capital Partners. The Clicks + Deterministic Views model uses verified first-party data to deliver accurate, end-to-end attribution, crediting view-through revenue alongside clicks. This highlights the impact of awareness and prospecting campaigns, often overlooked in digital marketing.
Key benefits include capturing both verified views and clicks, quantifying how awareness campaigns influence purchases, deterministic accuracy, smarter budget allocation, cross-platform clarity, privacy-preserving measurement, and reduced wasted spend.
Stas Goldobin, VP of Product at Northbeam, stated that the new model sets a new standard for attribution accuracy and transparency, backed by verified data.
Early testing with direct-to-consumer brands showed significant improvements: a 283% lift in attributed transactions for a luggage brand, a 175% lift in attributed revenue for a CPG company, and over a 550% lift in attributed transactions for a cosmetic company.
David Moross, Co-Founder and CEO of HighPost Capital, noted that Northbeam delivers unmatched clarity, speed, and scale. Austin Harrison, CEO of Northbeam, added that the investment will expand Northbeam’s platform integrations and drive product innovation, enabling more businesses to grow with confidence.
The Clicks + Deterministic Views attribution model is available for all Northbeam customers. Learn more at www.northbeam.io.
About Northbeam:
Northbeam revolutionizes marketing strategies for e-commerce and DTC brands. By integrating machine learning and first-party data, Northbeam empowers brands with actionable insights into marketing spend across multiple channels.
Northbeam was founded in 2019 by Austin Harrison and Dan Huang. The company is backed by Silversmith Capital Partners, and Lorimer Ventures.
About HighPost Capital:
HighPost Capital, LLC is a private investment firm focused on visionary companies at the forefront of consumer behavior and innovative sectors. Founded by David Moross and Mark Bezos.
About Silversmith Capital Partners:
Founded in 2015, Silversmith Capital Partners is a Boston-based growth equity firm with over $5 billion in capital under management. Silversmith seeks to partner with founders and entrepreneurs building technology and healthcare businesses.
Contact:
Stas Goldobin, VP of Product at Northbeam
