Montreal, Canada — October 7, 2025 — Leads & Copy — Mistplay, a pioneer in play-and-earn within the rewarded ad space, has appointed Sampsa Jaatinen as its new Chief Data and AI Officer. Jaatinen brings over 20 years of experience in applying machine learning and advanced analytics to business challenges.
Jaatinen will lead Mistplay’s data science vision to develop AI-driven solutions that deepen player engagement, optimize publisher outcomes, and unlock new growth opportunities. As a founding member of Unity Technology’s Data Science Team, Jaatinen has expertise in scaling ad networks, predictive modeling, and automated decision-making systems.
At Mistplay, his focus will include innovating the company’s data foundation, optimizing personalization and recommendation systems for players, and advancing predictive tools to help publishers acquire and retain high-value users more efficiently. He will also guide Mistplay’s investment in ethical AI and data governance as the company scales globally.
Mistplay CEO Tricia Han said Jaatinen’s technical depth and business acumen will help scale data-driven innovation at Mistplay.
Founded in 2015 and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement.
Contact:
Sampsa Jaatinen
No email or telephone number provided
Source: Mistplay
