October 6, 2025 — Leads & Copy — Stitch Fix, the leading online personal styling service, has launched Stitch Fix Vision, an inspirational style visualization tool powered by GenAI (generative artificial intelligence). The beta version of Vision offers an innovative and convenient approach to style discovery, providing clients with personalized imagery of their likeness in a wide array of shoppable outfit recommendations based on their style profile and the latest fashion trends.
With Vision, clients receive personalized images of themselves styled in the latest looks and trends. Using Stitch Fix’s proprietary algorithms and deep client data, combined with the expertise of its Stylists, Vision curates complete outfits tailored to each client’s unique preferences. Clients can see themselves in various locations—from a busy city street to a beach vacation—to help them visualize how outfits will look in different environments. Vision images are shoppable, allowing clients to purchase items directly or request they be put in their next Fix. Images can be saved or shared on social media.
To access Vision, clients upload a selfie and full-length photo through the Stitch Fix app (available on the Apple App Store and Google Play). They will then receive their first set of images and a fresh drop weekly. Images will be available in the client’s personal Vision gallery for outfit inspiration.
Vision joins a broader suite of new experiences Stitch Fix is rolling out, including Stylist Connect, a two-way communication platform, and Family Accounts, to offer personal styling for the whole family. Stitch Fix is also launching holiday-themed Fixes and offering new brands.
“We believe shopping for clothes should be easy and fun, and that everyone should feel confident in what they wear,” said Tony Bacos, Chief Product and Technology Officer, Stitch Fix.
“When Stitch Fix launched nearly 15 years ago, we disrupted the retail market, and today we are rewriting the retail playbook once again with our latest suite of innovations, including Stitch Fix Vision,” said Matt Baer, CEO, Stitch Fix.
For more information on Stitch Fix, visit www.stitchfix.com.
Source: Stitch Fix
