American Rebel Invests in RAEK Data to Fuel Growth and Enhance Customer Loyalty

Nashville, TN — October 6, 2025 — Leads & Copy — American Rebel Holdings, Inc. (NASDAQ: AREB) has announced a $1.5 million strategic investment in RAEK Data, LLC. (“RAEK”), a leader in first-party data and identity resolution. The investment aims to unite American Rebel with the future of digital intelligence, unlocking long-term growth and shareholder value.

According to Andy Ross, CEO of American Rebel, RAEK’s first-party data technology has already transformed how American Rebel engages with its customers, delivering measurable results in both acquisition and retention. Ross witnessed firsthand the strength of the RAEK platform and the team’s dedication to innovation during his time spent with Cory Crapes, co-founder of RAEK.

RAEK provides businesses with a competitive advantage in today’s rapidly changing digital economy, empowering brands to replace guesswork with intelligence, reduce acquisition costs, and create deeper, more personalized connections. Cory Crapes, co-founder of RAEK, stated it’s every startup’s dream to win a NASDAQ-listed client, deliver measurable results, and then see that client so impressed they choose to invest in your company.

Founded in 2020 and headquartered in Liberty Lake, Washington, RAEK helps businesses collect, resolve, and activate their own customer data in a privacy-first world. American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories.

Investor Relations
American Rebel Holdings, Inc.
ir@americanrebel.com

Monica Brennan
Monica@NewtoTheStreet.com

Matt Sheldon
Matt@Precisionpr.co
917-280-7329

Source: American Rebel Holdings, Inc.

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