October 2, 2025 — Leads & Copy — Viant Technology Inc. (NASDAQ: DSP) has announced an expanded partnership with Tubi, Fox Corporation’s free ad-supported streaming service, to enhance CTV advertising. The collaboration includes a new ID sync between Viant and Tubi, enabling advertisers to reach audiences across Tubi’s platform, which features a vast library of movies and TV episodes.
Advertisers can now access over 100 million monthly active users and over 300,000 movies and TV episodes with greater accuracy and scale. Viant’s acquisition of IRIS.TV, a provider of contextual data, further enriches Tubi’s content with the IRIS_ID, allowing precise contextual and emotional targeting.
The partnership extends Viant’s ad server integration with Tubi, streamlining campaign delivery and attribution through Viant’s Direct Access program. This initiative aims to reduce reliance on intermediaries, enhance addressability in CTV, and drive stronger performance for advertisers.
Tom Wolfe, SVP of Business Development at Viant, stated that combining Tubi’s reach with Viant’s capabilities in CTV, identity, and measurement will provide advertisers with greater transparency and performance at scale. Vijay Rao, Senior VP of Partnerships at Tubi, added that the collaboration ensures advertisers can maximize the performance of their CTV campaigns, delivering meaningful outcomes for marketers.
Contact: Tom Wolfe, SVP of Business Development at Viant.
Source: Viant Technology Inc.
