New York City — December 19, 2025 — Leads & Copy — 8×8, Inc. (NASDAQ: EGHT) will be at the National Retail Federation (NRF) Big Show in New York City, Jan. 11-13, 2026, to showcase how retailers can unify store, support, and HQ conversations using its platform.
The company will demonstrate how its platform is specifically designed for frontline retail environments, making it easier to securely connect store associates, simplify onboarding, and manage communication consistently across stores, head offices, and warehouses.
8×8’s platform supports shared devices and centralized controls, helping retailers reduce operational complexity, lower IT overhead, and keep frontline teams connected, driving greater efficiency, personalized experiences, and increased customer loyalty.
At NRF 2026, 8×8 will showcase retail-focused solutions that help businesses increase conversion, improve post-purchase experiences, and build lasting customer relationships:
8×8 Social Connect helps retailers turn social conversations into completed sales by enabling branded, AI-powered messaging across channels such as RCS and WhatsApp, combined with secure payments.
8×8 Aftersale Assist helps retailers resolve issues faster after purchase by using AI-powered self-service and one-way video support, improving customer satisfaction while reducing avoidable returns and support costs.
8×8 Sales Assist helps sales teams engage customers more effectively with AI-driven insights and guided conversations.
In addition, 8×8 will showcase its core retail communication capabilities and integrations, including:
- Seamless MDM integration to support secure, large-scale device management
- Support for shared handheld devices, including Zebra devices, enabling fast onboarding and simplified access for store associates
- Centralized remote configuration and control, allowing retailers to manage key user-facing features to reduce misconfigurations and ensure consistent communication experiences
- Dedicated managed version of the 8×8 Work app, which is available in the Google Play Store and optimized for MDM-based deployments
- Single number across multiple endpoints, enabling shared usage across mobile and desk phones in retail storefront environments and simplifying shared-device operations.
8×8 is sponsoring several events at NRF, including:
- Booth #1645 (co-sponsored with Simplify)
- Opening Night Happy Hour (5:30–7:00 p.m., Jan. 10, at the Marriott Marquis)
- 8×8 LED Loop
- VIP Retail Dinner
To learn more about 8×8’s retail solutions, visit https://www.8×8.com/solutions/retail.
Qualified media attending the event can schedule time with 8×8 by contacting 8×8@sourcecodecomms.com.
Source: 8×8, Inc.
